Sustainable craft company

Visual identity for a company that creates unique pieces through the reuse of T-shirts. Project made by Diego Ison da Silva and Camila R. Castanho.

Keywords

Educational, Share, Versatile and Ecological.

Concept

When we share knowledge, creation becomes richer. Knowledge transforms, builds new bonds, rescues natural values, ecology and versatility are just consequences.

Color

We chose white for its affective association order, simplicity, cleanliness, well, thought, youth, optimism, peace, purity, innocence, dignity, affirmation, modesty, delight, awakening, childhood soul, harmony and stability.

Black can be associated with black cat. The color is a tribute to the company's mascot.

Typography

We opted for calligraphic typography to convey the lightness of creativity and manual work.

Brand Grid

Brand in positive and negative

Brand applications

Brand development with application on external labels, internal labels and facebook .